Because Willis never trademarked her work, merchandising companies have been able to replicate it on t-shirts, mugs and other tchotchkes. This neon beacon has greeted visitors at the south end of Las Vegas Boulevard since 1959, when commercial artist and prolific sign designer Betty Willis designed it as a gift to the city. The iconic “Welcome to Fabulous Las Vegas, Nevada” sign serves as Sin City’s unofficial welcome mat. ‘Welcome to Fabulous Las Vegas, Nevada’ sign From south to north, here are 15 of our favorite attractions on one of the most famous roads in the world.ġ. It’s best to start at the beginning, at the southern end of the Strip. Whether you want to roll the dice at one of the city’s casinos, watch a world-class performance, eat at a celebrity chef’s Vegas outpost or simply glory in the glittering spectacle, it can be hard to choose what to do first when you travel here. These are just the most recent developments along Las Vegas’ most iconic street. Some of the latest sights to hit the Strip include a new competitive video game arena at Luxor and a virtual reality attraction at the Neon Museum. With neon signs and dancing fountains along an eight-mile stretch of awesome, the Strip delivers sensory overload. Las Vegas Boulevard – the world-famous Las Vegas Strip – is the central artery of Sin City and the main line to a majority of the city’s best sights, gambling, food and fun.